INTRODUCING

THE SHOP

Adventure-ready commodities

Over the past two decades, we’ve traveled hundreds of thousands of miles across the country in vintage 4x4s in search of adventure. Spending that much time on the road has resulted in us meeting some of our favorite artists, makers, and entrepreneurs. As our community has continued to grow, so too has our desire to collaborate and feature the handiwork of our talented friends. So, take a look around. Stay a while. We hope you enjoy this highly curated collection as much as we did working on it.

Intentional design

The same level of detail that goes into our year-long truck builds has been applied to the curation, design, and development of our new selection of products. We’ve obsessed over every last detail in an effort to deliver the superior quality you’ve come to expect from our team.

Family-focused

Truly connecting with our loved ones is at the core of everything we do at New Legend. We happen to believe vintage 4x4s, and the adventures they engender, are natural catalysts for that intimacy. Our goal with this limited collection is to take that principle to the next level by providing opportunities for your family to grow closer and experience life in a powerful way.

Adventure-ready

We have a term around the shop that describes a vehicle’s ideal state of being. If a truck is “adventure-ready”, that means it’s been recently serviced, has a full tank of gas, and the only thing standing between you and the next adventure is a turn of the key. That’s also how we feel about each and every item in this new collection. It’s up to you to put it to the test.

Sustainably sourced

In today’s climate of uncertainty and unique challenges, it’s more important than ever to be mindful of our impact on the world. That’s why we’ve made intentional decisions wherever possible to act responsibly. Many of our products have been developed with recycled, sustainable, or carbon-neutral materials and practices. It’s small in the grand scheme of things, but it’s a step in the right direction.

EAGER TO LISTEN

We are cognizant of our cultural and environmental impact as both manufacturer and consumer. The steps we've taken towards a cleaner operation have been small, but intentional. As we continue our journey, we invite you to participate by reaching out if you know of, represent, or are simply a fan of a sustainably responsible manufacturer who may be interested in joining forces.